Preorder bonuses/freebies?

Hi, I'm new to buying albums and I'm really excited!! I have two questions about preordering –

First, are the preorder bonuses official products provided by the distributor, or are they acquired by the seller on their own and thrown in? For example ktown4u says they have a special ticket and poster as their ktown4u preorder benefit. Is that like an official benefit or something ktown4u decided to do on their own

My last question is if there's a list of all the preorder benefits that all the stores offer! I want to see what's available

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